Our Story

It started with parents' determination.

For four years, Lydia and Chad searched store shelves for the cleanest, most natural option to help soothe their son's eczema. They read every label, questioned every ingredient, and came up empty-handed time and time again. Nothing felt right. Nothing felt honest.

Then they discovered tallow — a simple, time-tested ingredient. But even then, finding a product made with ingredients they truly trusted felt nearly impossible. So Chad had an idea: why not make it themselves?

They did. And it worked.

What started as a small batch for their family quickly spread to others. Extended family started using it for everything: eczema, psoriasis, dry patches, dark spots, acne, cracked heels and fingers. The results spoke for themselves, and the people closest to them started saying what Lydia wasn't quite ready to believe yet: you should sell this.

Chad was ready. Lydia was skeptical. An occupational therapist and a registered nurse making a product to sell publicly? It took a moment of quiet faith to change her mind.

One evening, reading their Bible together, they came across 1 Timothy 4:4 — "For everything good is created by God." It stopped them both. They had been searching for answers in artificial ingredients when the good things were already right in their hands, created by God.

So JoCo Naturals began.

From that moment, Chad and Lydia committed to doing it right — no shortcuts, no compromises. Grass-fed and finished tallow sourced from local Pennsylvania farms. Jojoba oil, carefully chosen so the formula works head to toe. Essential oils from a France-based company that is fully transparent and follows US Organic standards. Last-minute evening drives to snag the final piece of suet tallow from local farms — because winter grass-finished suet in PA is rare, and they refuse to settle for less.

They went public. Customers who bought two jars just two weeks ago are already coming back for more. Their first drop sold over 100 units.

Humbling doesn't even begin to cover it.

JoCo Naturals exists because a family refused to give up on finding something pure, something honest, something good — and then decided to share it with the world.

Rooted in faith. Crafted with care.